Lauren Koszuta
Portland-Based Graphic Designer
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Nike

Nike

Agency:
HereNow Creative

Client: Nike

Lead Designer:
Caitlin License

Production Designer:
Lauren Koszuta

2016

Retail Design, Environmental Design

 

Nike Training Club Community Boards

 

Nike Training Club is a Nike program comprised of an app, classes, and training plans that helps push you to your next level of fitness. NTC Community Boards in select stores are used to promote Nike Training Club along with the current Women's Training product campaign creative.

 
 

Macy's Herald Square, New York City

 
 

The Community Board creative is installed on a black chalkboard. The creative must be incorporated around the permanent vinyl promoting the Nike Training Club and Nike Run Club apps, as well as the "NTC Staff Bio" section. Cut vinyl and magnets are adhered to the chalkboard, using product images and creative elements from the current campaign. This Macy's Herald Square Community Board used imagery from the Spring16 Tights Launch. 

 
 

The NTC Staff Bio section is used by store staff to include hand-written messages, often promoting their favorite products, giving the the customer's experience a personal touch.

 
 

Additional Campaign Community Boards

 
Hypercool Frequency

Hypercool Frequency

Fall16 Bra Launch

Fall16 Bra Launch

Fall16 Bra Launch

Fall16 Bra Launch