Event Planning & Creative
Nordstrom BP. Collection Launch Party
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Our team was tasked by Nordstrom to develop and execute an event strategy to celebrate the launch of the first ever collaborative product collections, with influencers Claudia Sulewski and Alex Costa, for BP. — Nordstrom’s house brand. The LA event had to be socially shareable, speak to their influencer audience, and drive sales of the two clothing collections.
We pitched and developed the concept of a BP. brand House Party, where guests could experience the event at their own pace.
The product collections were displayed naturally within the space, and unique photo opportunities and activities were abundant.
Every moment was meant to be captured and shared.
I am happy share additional photos from this event privately; feel free to ask!
Role: Creative Concepting, Design, Install Management
Agency: HERENOW Creative
Photography: All photos by Archi Prudencio, Victory